Andrew Cook (CA)SA is the Chief Executive Officer at Smoke Customer Intelligence. Andrew’s job is to set and achieve the company’s values, vision, strategies, objectives and financial goals. Overseeing the operation of the company in accordance with the strategic plan. He has 10 years in Six Sigma process optimisation and nine years in Voice of the Customer and Customer experience management. Andrew is seen as the foremost expert on customer experience management in South Africa, he regularly speaks at various local and international conferences on the topic and is the local correspondent for the Star workplace as well as SAfm on subjects related to Customer Experience.
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