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Consulta Research was founded in July 1998 by Prof Adré Schreuder, a doyen of the South African market research field. With more than 20 years of academic and research experience and as a full professor of marketing, Adré recognised the need to make pure, solid academic practices useful in the real world and from that Consulta was born – the first fully-fledged research supplier to be launched through the University of Pretoria’s business venturing enterprise. Consulta’s academically based model is used to finally produce tangible and applicable results to give companies insights they can rely on when it comes to business decisions.