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Marketing Executive
Cape Union Mart Group

Jennifer Coetzee is the Marketing Executive for the Cape Union Mart Group, including Old Khaki, Poetry, Tread+Miller, Keedo and the much loved K-Way brand. Driving Customer Experience is a deep passion for Jennifer. 

She feels privileged to have worked for the pick of South Africa’s best companies; and some of the worlds most revered brands. This includes Old Mutual, J Walter Thompson, Pernod Ricard, Ooba (the mortgage originator); and Capitec Bank as Head of Customer Experience where she focused on pursuing customer centricity for the bank.

She is happiest working with challenger brands with a strong customer orientation. 

Jennifer has an MBA (Stellenbosch University 2011) and attended the Bank Seta’s International Executive Development Program in Uganda/London (2015) and most recently, Harvard Business School’s Retail for Senior Leaders (2018). When she’s not delving into problem solving for customers, you'll find Jennifer running or horse riding a trail; or having a picnic with her family.


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