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Richard Cramer

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Loyalty Director
Achievement Awards Group

Richard leads a team of passionate loyalty marketers and analytics experts delivering sophisticated, creative loyalty solutions for top-drawer South African brands. As a veteran advertising and marketing executive for several leading multi-nationals, Richard has deep understanding of big brands, consumer psychology and relationship marketing. He’s been living CX for a long time and has been with Achievement Awards Group for the past 16 years. Richard has a BCom (Marketing) from the University of Pretoria and a Diploma in Marketing from Standford/INSEAD.