Riona has over eight years’ experience in the consumer marketing industry and has a solid background in product development, stakeholder management, consumer engagements, insights and marketing strategies for both business-to-business and business-to-consumer clients. Both her South African and United Kingdom work experience involves geospatial projects in Western Europe, Middle East, Africa and United Kingdom. Riona has also presented and chaired at various conferences themed on customer loyalty, engagement and marketing analytics. She joined Experian South Africa in July 2016 where her main focus involves interpreting customer needs and requirements, and building profitable solutions together with Experian’s analytics team to drive clients and their performance. Prior to this, Riona was the Head of Consulting Services & Marketing at Knowledge Factory. She has also held similar roles at other companies such as GIS Manager at Nielsen Marketing and Media South Africa and GIS Consultant at Environmental Resource Management in its South African and United Kingdom offices. Her professional passion remains breaking through the noise to reach customers, using data, analytics and technology.
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