Amanda Reekie is an experienced brand strategist and researcher who thrives on uncovering insight and wrangling meaning out of data. She has over 30 years of marketingand consumer insights experience starting in fast-moving consumer goods, retail and e-commerce. She is the founder of imagineNATION Alliance which is 20 years’ old and ovatoyou, an HTML and app based research tool with an associated panel of over 21 000+ online South Africans. Amanda was nominated for Shoprite/Checkers woman of the year in 2006 for the womenNATION project.
