Julia guides organizations on how to gain market leadership through customer-centricity. Originally from the USA, she is now one of the foremost Customer Experience experts in Southern Africa. She has worked with blue chip clients, such as JP Morgan, American Express, and Virgin to deliver on their brand promise and foster customer loyalty through great experiences. Julia leverages her knowledge of global best practices and understanding of the local market to unite organizations around the customer. Julia has a degree in economics and foreign language. She is a Certified Customer Experience Professional (CCXP) and consults to businesses as an independent advisor. She is also the host of the weekly podcast, Decoding the Customer, which explores business trends and innovation in the field of CX.