Mike was the founder and CEO of The BrandsRock Group until it was acquired by Publicis Groupe to form Saatchi & Saatchi BrandsRock. Here he served as Chief Inspiration officer. He has over 26 years experience working across various industries as vice president of marketing Levi Strauss and Co – Europe, Middle East and Russia; managing director of Levi Strauss and Co in South Africa; marketing director of Diageo SA; strategic marketing director at Ogilvy & Mather RSTM and marketing development director for Computicket. He currently serves as chairperson of the Society for Family Health and board director of the South African Fashion Council. He has also served as an executive trustee and past chairperson of Project Literacy and has served on the boards of the Levi Strauss Foundation based in San Francisco, the Treatment Action Campaign’s HIV/ AIDS Treatment Project and the Marketing Federation of South Africa as past chairperson of Western Cape. In 2006 he was awarded “South African Marketing Person of the Year” at the Sunday Times Business Times Marketing Excellence Awards. Mike has a passion for South African music and Harley-Davidson® motorcycles.