Pieter is a Senior Service Line Leader at Ipsos South Africa. He is responsible for driving the strategic direction across our core clients at Ipsos South Africa. He has a wealth of experience in large, complex multi-country CX trackers, portals, technology and analytics. He is passionate about taking insights to the next level that deliver impact, tell a story and drive ROI for businesses across South Africa. He brings insights from his 18+ years’ experience, across a wide range of sectors and markets.