Ryan studied and completed a Bachelor of Arts and Law Degree at Wits in 1994. He worked for the Club Med Group in the Caribbean for a few years and then joined the NetActive Internet group where he worked in marketing and sales for 2 years. In 1999, he co-founded NetFlorist and has been at the company ever since. As Managing Director, Ryan is responsible for all day-to-day operations and strategy of the company. He is a cofounder of the South African Forum for Etailers and sits on the board of the Johannesburg chapter of the Entrepreneurs Organization.